Die-cut cardboard boxes: custom and personalised production

Die-cut cartons are a highly customisable packaging solution, for anyone who needs a box that is not a rectangle. Unlike a standard carton they are made to your own outline — shapes and designs that are not limited to a predefined model, thanks to a die cut specifically for the job.

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An open die-cut kraft tray with hand holes, beside its separate lid
Black die-cut bottle carriers with cut handles, beside an open printed mailer tray

How they are made

What goes into a die-cut carton

Producing a custom die-cut box runs through several stages:

Custom cutting
A steel-rule die is made to your outline, so the shape is not limited to what a standard machine setting can cut.
Creasing
Fold lines are placed for the board thickness, which is why the same artwork needs a different die in 3-ply and 5-ply.
Branding elements
Logos, artwork and colour printed onto the board before it is cut, so the finish wraps the whole shape.
Assembly
Gluing or stitching where the design calls for it, so the finished box holds without tape.
A white die-cut lid box and a black printed tray with a die-cut window

Where they are used

Industries of application

Custom die-cut boxes are used across a wide range of trades:

Retail & display
Packs that open out or stand up, so the box itself presents the product on a shelf.
Food & confectionery
Mithai, dates and gift packs, where the shape and the print are part of the product.
Glassware & crockery
Gift boxes for glass sets with a die-cut window and carry handle, and fitted inserts for dinner sets.
Pharmaceutical & cosmetics
Cartons cut to hold one item in one position, with room for the printing a regulated product needs.
Hardware & components
Fitted trays that stop parts moving against each other in transit.
Apparel & footwear
Boxes cut to a shape that reads as the brand rather than as a shipping carton.
E-commerce
Locking mailers that close without tape and survive courier handling.
An open die-cut kraft carton with shaped internal dividers

Why us

Why choose our die-cut boxes

What you get from having the die, the print and the board decided in one plant:

Built to your shape
Send a dieline, or send the product and a description of how the box should behave, and we work the shape out.
Specified board
The ply and the bursting strength are chosen for the load, not inherited from whatever the die was last run on.
Print and cut together
Artwork and die are decided by the same people, so the print lands where the shape expects it.
Reorder without re-tooling
Your die is kept, so a repeat run does not pay the one-off cost again.
One plant
Corrugation, printing, die cutting, creasing and gluing all happen at Mehmood Booti.

Common questions

What is a die-cut box?

A box cut to a custom shape using a die — a steel rule blade set into a board — rather than cut and creased on standard settings. It lets the box be any shape you need, with tabs, windows, handles or locking flaps, instead of a plain rectangle.

When is die-cutting worth the extra cost?

When the shape does real work: a box that locks shut without tape, a display pack that has to stand up on a shelf, a tray moulded to hold one product, or anything where a plain rectangle would waste space. For straightforward shipping cartons it usually is not worth it.

Is there a one-off cost?

Yes. A die has to be made for your shape before anything can be cut, and that is a one-time cost paid on the first order. Repeat orders of the same box do not pay it again, which is why die-cutting suits designs you will reorder.

Can you work from our drawing?

Yes. Send a dieline or a drawing with dimensions. If you only have the product and an idea of how the box should behave, describe it and we will work the shape out.

Before you specify

Worth reading first

No price list, and that is deliberate

Send us the shape

A die-cut job is quoted against the dieline, the board and the run length. Describe the product — or send a drawing or a sample — and we will propose a specification and quote it.

Request a quote

Not sure what packaging you need?

Talk to a packaging specialist

Whether you need one bespoke size, a printed retail carton or ongoing wholesale supply, tell us what you pack and we will specify it.